Our EVP of Sales & Marketing, Jeff Swisher, recently shared some examples of what real and genuine customer obsession (not just customer service) looks like:

The examples Jeff points to may not seem groundbreaking, but that’s exactly the point. They are all part of a bigger picture. Companies who are truly customer obsessed not only meet—but exceed—customer expectations in every interaction.

Let’s face it, every company loves to talk about their customer service. However, it’s no secret that it’s all-too-often just part of empty corporate language with little to back it up.

From day one, we have built our company on a spirit of customer obsession. It’s not just something we talk about, it’s something we demand from each and every one of our team members on a daily basis.

To us, customer obsession means that we:
• Go above and beyond at every turn
• Listen to what our customers need and find a way to make it happen
• Are brutally honest
• Are transparent
• Are flexible
• Base decisions on our customers’ best interest, not just our bottom line

We have spent the last two years travelling the country and talking to industry executives and we’ve heard repeatedly that they are looking for customer service, more than anything else, from their servicing partner. No matter what business you are in, we urge you to keep that in mind.

While price, technology and a host of other factors will come into play, savvy companies have made it clear that true customer obsession will always be a paramount consideration.